Bored of your current natural hair colour? Stand out from the crowd and be bold with our bright Smart Beauty vibrant colour range. Feel powerful in pure purple just like Katy Perry did from 2014-2017. Quick, easy and safe to use, our Smart Beauty Pure Purple creates a vibrant hair colour in just 20-30 minutes’ development time. Ruby Rose, the Orange is the New Black actress has amazingly vibrant pink hair and we love it! Our Neon Pink shade is sure to wow the crowd, not only for the colour but for how silky and smooth our product leaves your hair feeling, as it adds intensive conditioning whilst colouring. Purple and pink not your thing? Never fear, we also offer Instant Red and an electric blue that will definitely get heads turning as you walk down the street (in a good way!) One crazy cool actress dyed her hair blue recently –the Game of Thrones star Maisie Williams absolutely rocks this trend. If you feel like releasing your inner rock-god/goddess then look to Hayley Williams of the band Paramore whose hair has gone all kinds of vibrant in her lifetime and currently has gone half pink, half blood-orange colour, so sweet! Smart Beauty has all these colours in a semi-permanent range, making our colours last up to five shampoos, but for the Instant Red we also offer a refresher to keep that colour constantly topped up.
Free from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)