Blonde+plex | Platinum Blonde Permanent Hair Dye

Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair

• Ultra blonde permanent hair lightener with added platinum colour and care treatment
• Featuring Smart Plex anti-breakage formulation to protect and strengthen your hair during and after colouring
• Platinum Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair
• To get the best platinum blonde results to apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible
• Gone are the days of yellow straw-like blonde hair
• Smart Beauty has been delivering high-quality products and a beautiful range for hair and beauty care. Find more of our innovative product range.

There has never been a better product to help you go blonde. Transform your hair colour with Smart Beauty Platinum Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after colouring. Using the latest salon-quality hair colouring technology, we make it accessible and affordable for home use.

Smart Blonde Platinum is recommended solution to blend or cover grey, silver, or thinning hair
To achieve the optimum platinum shade the product should be applied to light to medium blonde hair. With darker hair, the platinum result will not be as visible.
What is Blonde Smart Plex?

You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger.

Smart Blonde Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Platinum permanent hair colour with added Smart plex, a 100ml bottle of Smart Colour activator cream, a pair of protective gloves, and an illustrated step-by-step instruction leaflet.

In conclusion, we want you to have a positive experience with our hair colour; each pack contains an easy-to-follow illustrated instruction leaflet.

View Blonde collection

How to colour your hair at home?