Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.
Nio-Active Smart Plex makes it possible to colour hair without damage at home. There’s no way to deliver the dye to your hair without breaking your hair bonds, but the revolutionary Plex treatment added to our permanent hair dyes reconnects the bonds straight away and repairs your hair.
Summer is amazing and so are your picnics in the parks and holidays abroad. But there is a slight catch - the sun makes your colour fade faster and takes away its natural gloss. Blonde becomes orange, brown hair turns grey and a bright red hue disappears in days. Luckily, there’s a cure for all that “summertime fadeness”: hair colour boosts and refreshers - simple solutions to revive your hair colour at home in literally minutes!